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Rainbow starts local operate in Myanmar

2016-10-16

The Southeast Asian market is the key part of Rainbow’s global growth strategies, in which Myanmar could be described as the final piece of the puzzle in the agrochemical market in Southeast Asia. Rainbow’s “Rapid Market Access Platform” was adopted in Myanmar since year 2013, followed with the completion of the initial stage in building up their market platform in year 2016.

Rainbow has taken another step further to conduct market research and analysis, to evaluate and identify the marketing opportunities in Myanmar. In order to uphold the mission of providing integrated and innovative crop solutions to the local farmers as well as creating a win-win situation between Rainbow and the local farmers, Rainbow has exploited the strategy of “Rapid Market Access Platform” which leads to success in building up an efficient team to assist in Rainbow brand building in Myanmar. It has officially started their operation in September, year 2016.

Representative Company:Rainbow Agrosciences Co., Ltd

Office Address:Building No.(c), Room No. (402), Level-4, Dagon Center (1), Bargayar Road, Sanchaung Township, Yangon

To date, Rainbow has obtained more than 70 products registration in Myanmar, while there are more than 10 products under the registration process which will soon be approved. Innovation Changes Future! With huge effort and continuous innovation from Rainbow in creating a long-term value to the farmers, it is believed that, farmers in Myanmar can be benefit from the creation of a healthy and sustainable development by Rainbow.