Paraguay, which is described as “The heart of South America”, is one of the important market for Rainbow’s global growth strategies in the South America. The agricultural sector is of fundamental importance to the economy of Paraguay and its future growth. Soybean is largely produced in Paraguay where they have achieved the top 5 production in the world. Rainbow’s “Rapid Market Access Platform” was adopted in Paraguay since year 2010 and it leads to the completion of the initial stage in building up their market platform after 5 years of development.

Since then, Rainbow has taken another step further to conduct market research and analysis, to evaluate and identify the marketing opportunities in Paraguay. In order to uphold the mission of providing integrated and innovative crop solutions to the local farmers as well as creating a win-win situation between Rainbow and local farmers, Rainbow has exploited the strategy of “Rapid Market Access Platform” which leads to success in building up an efficient team to assist in Rainbow brand building in Paraguay which has officially started their operation in July, year 2016.

Paraguay Branch Name: Rainbow AgroScience S.A.

Branch Address: dificio Paraqvaria, Piso 2B, Súper Carretera Itaipú - Cabecera Norte del Puente Costa Cavalcanti, Hernandarias, Paraguay

To date, Rainbow Paraguay has obtained more than 50 products registration in Paraguay, while there are about 100 products under the registration process that will soon be approved. Innovation Changes Future! With huge effort and continuous innovation from Rainbow in creating a long-term value to the farmers, it is believed that a sustainable development will be brought to the agriculture sector in Paraguay, by Rainbow.