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Rainbow Australia & New Zealand team held the Strategic Seminar

2022-12-12

Recently, Rainbow Australia & New Zealand (ANZ) team held the strategic seminar in Sydney, Australia office. The meeting lasted for three days. Lynn, General Manager of Australia New Zealand and Middle East Region, Mike Phelan, general manager of Australian subsidiary OZCROP, Australian overseas staff, local team in Australia and key positions of subsidiary OZCROP attended the meeting.

Mike Phelan, General Manager of OZCROP,  gave a report on the market situation, opportunities and challenges for business growth, and implementable action plans for future development. Geoff Cox, Product Manager of the Australian team, shared his experience on the main Active Ingredients for the Australian market.

The ANZ team further clarified that they will continue to increase the expansion of Model A/Model B and Model C around the "attractive and fast market access platform supported by the complete industry chain". We will continue to explore opportunities to create "signature products", continue to increase the market impact of heavyweight Active Ingredients, and accelerate the selection and promotion of differentiated products.

After the strategy discussion, we reached a consensus on the future development direction and strategic key tasks of ANZ, and have a clearer direction and stronger confidence in the key work plan for the later stage. The ANZ team will follow the company's strategy, continue business expansion, build Quick Market Access Platform, grow with partners, and help the company's vision to be achieved.


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