Colombia, situated in the northwest of South America, shares a border to the northwest with Panama, to the east with Venezuela and Brazil and to the south with Ecuador and Peru. Colombia is an important agricultural country and a regional actor with the fourth-largest economy in Latin America, its exports of coffee, flowers, bananas and sugar leads the word. Now it`s becoming more important for Rainbow because of more appreciation from government with the increasing production of local agriculture and the rapid expansion of agrochemical market.

Since launched the “Rapid Market Access Platform“ strategy in Colombia from 2011, Rainbow has obtained more than 50 product registrations, and about 80 registrations are in the process. Based on these registrations, Rainbow has been making business cooperation with more and more customers, and its market influence is increasing. Since 2013, the company has become the largest Chinese supplier in Columbia, and has established a good brand image and reputation in Columbia market.

In order to meet the rapid development of the Colombia market and to provide partners with a more timely and efficient service experience, Rainbow established its business liaison office in Colombia on Nov. 2015. The liaison office is located at the heart of the capital Bogota, where very convenient for communication with local partners, and further support the business development in Colombia.