Rainbow Brazil Team attended events with strategic consultancies, Datagro and Proteplan, to present its brand and extensive portfolio to consultants, technicians, farmers, and leaders in the soybean and sugarcane markets.

During March and April, the Brazilian sugarcane and soybean markets had access to strategic events to exchange knowledge among technical, academic, and executive leaders and large farmers in these segments.

The first, organized by the consultancy Datagro, marked the opening of the sugarcane harvest, bringing together leaders from the mill sector with a technical focus and providing insight into the future of this market, including sustainability, global perspectives, technological advancements, financing, and biofuels. Over two days of lectures in Ribeirão Preto, São Paulo, more than 1,500 participants attended.

The second event, Master Meeting Soy, organized by Proteplan, a technical consultancy from the Mato Grosso region, took place in Cuiabá and discussed opportunities to enhance soybean productivity in Brazil. The event brought together participants from 11 Brazilian states over three days and featured 30 lectures and 13 technical panels.

Rainbow Agro was present at both events with its business and sales leadership to present its chemical management solutions to the national market.

The Chinese company is present in more than 90 countries and is increasing in providing field solutions, offering a complete portfolio for Brazil's main crops. Focused on delivering products with high-quality formulations, it has been expanding market access to be closer to farmers in the country's producing regions.

"It is a great pride to participate in these events and to present our solutions for the first time to the end audience, farmers, consultants, and executives. Being close to the field is essential for us to establish exchanges and continue continuously improving our process of developing solutions for the crops. Our obsession is to provide products with extremely high-quality formulations so that farmers can have the best crop management and produce more and better," says Luiz Marcandalli, Marketing Manager at Rainbow Agro.