Recently, the Egypt 2023 Sahara exhibition opened grandly at the Cairo Convention and Exhibition Center. Rainbow Egypt team participated in this exhibition.

This Sahara exhibition attracted more than 100 international and local companies to participate in the exhibition, gathering visitors such as importers, distributors, retailers and farmers of pesticides, fertilizers, agricultural machinery, seeds, and irrigation. Rainbow has once again become a highlight in the industry with its Quality at Convenient Price, Global Registration Capability, Portfolio Strength, strong financial support, Delivery Guarantee, and Reliable Partnership, attracting many Egyptian clients to visit and discuss.

During the exhibition, Rainbow focused on brand and product promotion. It showed the Rainbow brand and products registered in Egypt through posters, display boards, product catalogs, etc., and promoted 18 products in the registration process, and explained to clients with Rainbow's company strength, value proposition, product efficacy test data and cooperation methods, etc. It has gained the trust and cooperation interest of many customers, and customers are looking forward to the launch of more Rainbow products. At the same time, partners also actively participate in promoting with Rainbow. Rainbow aspires to be a global leading crop protection company. Through this exhibition, it accelerated in-depth research and business development in the Egyptian market, strengthened the in-depth expansion of model B, and further improved the global marketing network.

Egypt has a land area of 1.002 million square kilometers and about 4% of the country's arable land. It is located in the Nile Valley and the Nile Delta. The agricultural population accounts for 56% of the country's total population, and the agricultural output value accounts for about 18% of the gross national product. Egypt's main crops are wheat, corn, rice, cotton and sugar cane. Rainbow currently has 35 product registrations in Egypt, of which 17 have been approved and 18 are still being in the process. Rainbow insists on doing the right things even if it’s hard, while steadily moving towards to the highland of industrial chain.