Ecuador is located in the northwest of South America, facing the Pacific Ocean to the west. The equator runs across the northern border. The land area is 256,370 square kilometers, the coastline is about 930 kilometers long, and the average altitude is 2.5 kilometers. The agricultural land is about 54,500 square kilometers, accounting for 21.26% of the country's land area, mainly concentrated in the western coastal and central mountainous areas. The main crops are rice, corn, potatoes, bananas, roses, cauliflower, etc. The agricultural output value accounts for about 9.6% of the GDP.

Since the we opened up the Ecuador market in 2008, the business has been developing for fifteen years and has accumulated high-quality customer resources. With the support of the company's global registration platform and rich and complete product portfolio, the business has increased year by year. It has established a good reputation for the Rainbow brand in the local market.

According to the company's medium and long-term strategy, the company will further improve the construction of the global marketing network, and on the basis of the existing large-scale business market, carry out in-depth expansion and optimization and upgrading of business models. Based on this strategic plan, the company decided to establish a new subsidiary of the local B to C business, At present, the subsidiary has been established and a general manager with local experience has joint the company, and set up a local team with complete operations including marketing, sales, finance and logistics, and the local B TO C business operation is ready to go.