Nigeria is located in the southeastern part of West Africa, bordering the Gulf of Guinea in the Atlantic Ocean in the south, and enjoys a superior geographical location. Nigeria is rich in natural resources, fertile land and a large population. It is the largest economy in Africa and has huge market potential.

According to the company's 2020-2024 medium-term strategic plan, the company will vigorously develop teams in more markets to carry out the B-C business of the Rainbow brand. In 2022, the Nigerian research and preparation team formed by the company, after in-depth research on the Nigerian market and human resources, finally identified a business manager and pressed the speed button for the local operation. The subsidiary established in Nigeria can penetrate into the market of Africa's largest economy and cover all agricultural states, which is of great strategic significance for the company's development.

As the first batch of markets to enter the company's Model C business launch, Nigeria has high hopes. On the market side, based on the results of previous market research, product registration and trade name matters were carried out, and a Commercial Director was quickly determined in terms of staffing. Recently, Stephen, a new member of the Nigerian market team, joined to inject new vitality into the Model C business in the Nigerian market.