Recently, Rainbow-Australia subsidiary OZcrop conducted an annual summary and outlook meeting, which was attended by Lynn, General Manager of ANZ and Middle East Region, Mike Phelan, General Manager of Australian subsidiary OZCROP, Australian field staff, Australian local team and key positions of subsidiary OZCROP.

The meeting focused on the implementation of the company's strategic planning, product registration and development support, financial management and other aspects of the implementation strategy discussion. The regional sales leaders of the subsidiary companies made a report on the annual summary and future regional strategic objectives, and made an in-depth analysis on our company's market share, medium and long-term goals, gap analysis, and key purchasing elements of customers, so that the team members could better understand the market and the later development direction. Product Manager Goeff and Registration Manager Yasser shared their experiences respectively, which made the team members feel confident about the registration development and new product development in the Australian market, and will have more weapons to win a bigger market share in the future to help reach the company's strategic goals.

After the summary discussion, we reached a further consensus on the future development direction and strategic objectives of Australia and New Zealand, and the Australia and New Zealand team will continue to strengthen the localization of the Chinese team and the standardization of the local team, so that team members can effectively understand the significant advantages of our company's "thorough understanding of the whole industry chain from farm to factory", continue to deepen business expansion, build ’Quick Market Access Platform‘, grow and progress with our partners, and help us achieve our vision.