Recently, the Rainbow Ethiopia and EABC (the largest state-owned agricultural cooperative in Ethiopia ), jointly organized the Rainbow Brand Day event. Mr.Ashenafi(General Manager of Ethiopia Office of the Rainbow), Mr.Fekede(Technical Manager), Mr.Kifle(CEO of EABC), heads of EABC's sales regions and a total of more than 60 people attended the event.

Mr. Kifle delivered an opening speech, saying that Rainbow is a trusted partner. In the future, the two parties will further deepen cooperation and create the future. Mr. Ashenafi, introduced the Rainbow's overview, explained the connotation of the vision of "To be a Global Leading Crop Protection Company". Rainbow will adhere to the six value propositions and provide customers with high-quality products and services. Mr. Fekede, the technical manager of Rainbow Ethiopia, explained the three products released this time and did technical training.

Ethiopia is an inland country in eastern Africa. Its GDP has maintained a high growth rate for many years, far higher than southern Sahara Africa. It is one of the fastest economic growth economies in Africa. The pillar of the national economy and exports of the Ethiopian Agricultural Department accounts for about one -third of GDP and one of Africa's important crop protection markets. According to the company's 2019-2024 midterm strategic plan, it will vigorously carry out the B-C business of the Rainbow brand in more target countries to build a team. Based on this plan, the Rainbow began to continue to push in Ethiopia last year, and there are multiple products to obtain certificates. Rich and complete product portfolios will become a weapon for Rainbow Ethiopia business.